Privacy policy

At Zuvello, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your information when you visit our website, place an order, contact us or use our services.

Please read this policy carefully to understand how your personal information is handled.

1. Who We Are

Zuvello operates an online store specialising in toys and products designed to bring fun, creativity and discovery to playtime.

Store name: Zuvello
Website: https://zuvello.co.uk
Email: hello@zuvello.co.uk
Business address: 129A Wembley Hill Road, Wembley, HA9 8DT, United Kingdom
Legal business name: Zuvello Toys LTD.


For the purposes of applicable UK data protection law, the data controller is responsible for deciding how and why your personal information is processed.

If you have questions about this policy or how we handle your information, please contact us using the details above.

2. Information We Collect

We may collect and process the following categories of personal information, depending on how you use our website.

Personal and contact information

When you place an order, create an account or contact us, we may collect:

  • Full name.
  • Billing and delivery address.
  • Email address.
  • Telephone number, where provided.
  • Account login details, where accounts are available.

Order and transaction information

When you purchase products from Zuvello, we may collect information relating to your order, including:

  • Products purchased and quantities.
  • Order number and purchase date.
  • Order value, discounts and refunds.
  • Delivery preferences and tracking information.
  • Transaction status and payment confirmation.

Payments are generally processed by third-party payment providers. We do not intend to collect or store your full payment card details ourselves.

Technical and browsing information

When you visit our website, certain information may be collected automatically, including:

  • IP address.
  • Browser type and device information.
  • Operating system and general location information derived from your IP address.
  • Pages visited and interactions with our website.
  • Referral sources and website performance information.
  • Cookie identifiers and similar technical information, subject to applicable consent requirements.

Communications and customer service

If you contact us, we may retain your messages, email correspondence, information about your enquiry and records of how we responded. This helps us answer questions, resolve complaints and improve our service.

Marketing preferences

We may record whether you have chosen to receive marketing communications, your communication preferences and your decisions to unsubscribe or withdraw consent.

We do not intentionally request sensitive personal information unless it is genuinely necessary and we have an appropriate legal basis to process it.

3. How We Use Your Information

We use personal information only where we have an appropriate legal basis and a legitimate purpose.

Your information may be used to:

Process and fulfil orders: Confirm purchases, arrange delivery, provide order updates, process payments, handle returns and issue refunds.

Provide customer support: Respond to enquiries, resolve complaints, investigate delivery problems and assist with product-related questions.

Manage our website: Operate our Shopify store, maintain customer accounts where available, remember shopping baskets and improve website functionality.

Improve our products and services: Understand customer preferences, assess website performance and identify opportunities to improve the shopping experience.

Send marketing communications: Send promotional emails or other marketing messages where we have the required consent or another lawful basis permitted by applicable law. You can opt out at any time.

Prevent fraud and protect our business: Detect suspicious transactions, investigate potential misuse, protect our website and maintain appropriate records.

Meet legal obligations: Keep tax and accounting records, respond to lawful requests and comply with applicable consumer, regulatory and other legal requirements.

Our legal bases for processing

Depending on the purpose, we may rely on one or more of the following legal bases:

  • Contract: Processing necessary to fulfil your order or take steps you request before entering into a contract.
  • Legal obligation: Processing necessary to comply with applicable laws.
  • Legitimate interests: Processing necessary for reasonable business purposes, such as improving our services, preventing fraud and maintaining website security, provided your rights do not override those interests.
  • Consent: Processing based on your permission, such as certain marketing activities or non-essential cookies where consent is required.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that took place lawfully before consent was withdrawn.

4. How We Share Your Information

We do not sell your personal information to third parties.

However, we may share relevant information with trusted service providers where necessary to operate our store and fulfil your orders.

These may include:

  • Shopify: Our e-commerce platform and website hosting provider.
  • Payment providers: Services such as Shopify Payments, PayPal or other payment methods available at checkout.
  • Delivery and fulfilment providers: Postal services, couriers, warehouses and fulfilment partners that help deliver your purchases.
  • Technology providers: Website maintenance, security, customer support and IT service providers.
  • Analytics and advertising providers: Services used to measure website performance or manage advertising, where applicable and subject to relevant consent requirements.
  • Professional advisers: Accountants, solicitors, insurers and other professional advisers where necessary.
  • Authorities and regulators: Public bodies or law enforcement agencies where disclosure is required by law or is otherwise legally justified.

We aim to share only the information necessary for the relevant purpose. Where appropriate, we use contractual and other safeguards to protect information shared with service providers.

The actual third parties involved will depend on the services and integrations enabled on our website.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to make shopping easier, support security and understand how visitors use our store.

Cookies are small files stored on your device. They may serve different purposes.

Essential cookies

These cookies help our website function correctly. They may support shopping baskets, checkout, security and other services you request.

Where permitted by law, strictly necessary cookies may be used without consent.

Analytics cookies

These cookies help us understand how visitors interact with our website, such as which pages are visited and how customers navigate our store.

We will request consent before using analytics cookies where required by applicable law.

Advertising and marketing cookies

These technologies may help measure advertising performance, deliver relevant adverts or understand whether an advertisement resulted in a purchase.

We will obtain the required consent before using cookies or similar technologies for these purposes where applicable.

Managing cookies

When you visit our website, you may be presented with options to accept, reject or manage non-essential cookies.

You can change your preferences through our cookie settings, where available, or adjust your browser settings. Blocking certain cookies may affect some website features.

For further information about cookies used by our store, please consult our Cookie Policy or cookie settings.

6. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social media platforms or other external services.

These services may collect and process your information under their own privacy policies. We are not responsible for the privacy practices or security of third-party websites that we do not control.

Before providing personal information to another service, we encourage you to review its privacy policy.

Where our store uses third-party integrations, we take reasonable steps to select appropriate providers and manage information sharing responsibly.

7. International Transfers of Personal Information

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take steps required by applicable UK data protection law to ensure appropriate protection. Depending on the circumstances, these safeguards may include UK adequacy regulations, an appropriate international data transfer agreement or addendum, and any required risk assessments or supplementary measures.

For further information about relevant international transfers and safeguards, you may contact us using the details provided in this policy.

8. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including meeting legal, accounting, tax and regulatory requirements.

Retention periods may vary depending on the type of information and why we collected it.

For example:

  • Order and financial records: Kept for the period required by applicable tax, accounting and other legal requirements.
  • Customer support correspondence: Kept for as long as necessary to resolve enquiries and maintain appropriate records.
  • Customer accounts: Kept while an account remains active and for an appropriate period afterwards, subject to legal requirements.
  • Marketing information: Kept until you withdraw consent, object or unsubscribe, subject to any limited records we need to retain to respect your preferences and demonstrate compliance.
  • Technical and cookie information: Kept according to the relevant technology, purpose and applicable retention limits.

When information is no longer needed, we will securely delete it, anonymise it or otherwise dispose of it in accordance with applicable requirements.

9. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures may include secure website connections, restricted access to personal information, appropriate account security and the use of reputable service providers.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure. We therefore cannot promise absolute security.

If a personal data breach occurs, we will assess it and notify the relevant regulator and affected individuals where required by applicable law.

10. Your Privacy Rights

Under applicable UK data protection law, you may have the following rights regarding your personal information:

Right of access: Request a copy of the personal information we hold about you.

Right to rectification: Ask us to correct inaccurate or incomplete information.

Right to erasure: Request deletion of your information where the legal conditions for deletion are met.

Right to restriction: Ask us to restrict the processing of your information in certain circumstances.

Right to data portability: Request certain information in a structured, commonly used and machine-readable format where the legal conditions apply.

Right to object: Object to processing based on legitimate interests in certain circumstances. You have an unconditional right to object to the use of your personal information for direct marketing.

Right to withdraw consent: Withdraw consent at any time where we rely on consent as our legal basis.

Rights relating to automated decisions: Where applicable, you may have rights concerning decisions made solely by automated processing that produce legal or similarly significant effects.

These rights are subject to applicable legal conditions and exceptions. For example, we may need to retain certain transaction records to comply with our legal obligations even if you request deletion.

How to exercise your rights

To make a privacy request, email us at hello@zuvello.co.uk with the subject line “Privacy Request”.

Please explain your request and provide enough information for us to identify the relevant records. We may ask for reasonable additional information to verify your identity where necessary.

We will respond within the time limits required by applicable law. Requests are generally handled free of charge, although the law permits certain exceptions.

You will not be treated unfairly for exercising your privacy rights.

11. Marketing Communications

We may send you information about new products, offers and promotions where permitted by applicable law.

Where consent is required, we will ask for it before sending marketing communications. In certain circumstances, the law may allow marketing to existing customers without separate consent, provided all applicable conditions are met.

You can unsubscribe at any time by clicking the unsubscribe link in a marketing email or contacting us at hello@zuvello.co.uk.

Even if you opt out of marketing, we may still send essential service messages concerning your purchases, deliveries, refunds, account security or other non-marketing matters.

12. Children’s Privacy

Zuvello sells toys and products intended for families and children. However, our online store is designed for purchases to be made by adults.

We do not knowingly collect children’s personal information for independent marketing or account purposes without an appropriate legal basis and the required safeguards.

If you believe a child has provided us with personal information inappropriately, please contact us. We will review the matter and take appropriate steps where necessary.

Parents and guardians should supervise children’s use of online services and avoid providing unnecessary personal information about children.

13. Data Protection Complaints

If you have concerns about how we handle your personal information, please contact us first at hello@zuvello.co.uk so we can investigate and attempt to resolve the issue.

You also have the right to complain to the UK’s Information Commissioner’s Office (ICO).

Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
Postal address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom.

You may contact the ICO without first contacting us.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website functionality, service providers or applicable legal requirements.

When we make changes, we will update the “Last updated” date at the top of this page. Where required, we will provide additional notice or take other steps to inform you about significant changes.

We encourage you to review this page periodically to remain informed about how we protect your personal information.

15. Contact Us

If you have any questions about this Privacy Policy, your personal information or your privacy rights, please contact us:

Zuvello – Customer Privacy Team

Email: hello@zuvello.co.uk

Business address: 129A Wembley Hill Road, Wembley, HA9 8DT, United Kingdom.

Website: https://zuvello.co.uk

We will do our best to respond to your enquiry and address your concerns in accordance with applicable data protection law.

Thank you for trusting Zuvello with your information. We value your privacy and are committed to treating your personal information responsibly.